Product Meets Story
Puma Golf x Rickie Folwer
Creative Direction – Art Direction - Creative Production
The Pitch
Inspired by coastal California, palm trees, and an easygoing sense of optimism, the shoot paired Rickie Fowler with sun-soaked environments to create imagery that felt relaxed, modern, and unmistakably PUMA Golf.
Tying in product with lifestyle and leading with impact
I managed the creative production and art direction, overseeing key campaign photo and video assets from concept through capture.
CreditsArt Direction: Becky Bacoka / Jessica Macaranas Video: AJ Sjostrom Photography: Renee Bones, Chuck Pebenito, Could Be the Day Hair & Makeup: Ashley Fierro Styling: Liz Reem Marketing: Michael Diaz, Chris Butner, Alex Schutte, Mia Gresik