Building on a brand legacy.

PUMA Speedcat G & Helsinki G

Creative Direction – Art Direction – Creative Production

Heritage, Reimagined.

Tasked with bringing one of PUMA's most iconic footwear franchises to golf, I developed a social launch campaign that translated its cultural identity for a new audience.

Lifestyle first.

Designed to make golf feel modern, aspirational, and culturally relevant through thoughtful product storytelling.

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Credits

Creative Direction/Video Art Direction/Creative Production: Jessica Macaranas Photo Art Direction: Becky Bacoka Photography: Renee Bones Video: Richard Falcis Marketing: Alex Schutte

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