Built for the Moment

Puma Golf x Realtree

Creative Art Direction - Creative Production

The Pitch

The Outdoor Pursuit

Inspired by a new generation finding connection beyond the screen, this campaign explores the intersection of golf, fishing, and outdoor culture.

Finding Shared DNA

I challenged the team to think beyond camouflage and explore the true DNA of Realtree. The result was The Outdoor Pursuit -a creative direction that blended golf with outdoor culture, brought to life in a location that naturally connected both worlds.

Real Impact

The campaign was designed to carry beyond launch, blending authentic storytelling with real moments on tour. The campaign helped create one of Rickie Fowler's most memorable style moments when he wore the collection on tour, driving the collection to a sellout on PUMAGOLF.com

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Credits

Creative Direction: Chris Butner Art Direction: Taylor Barton Creative Production: Jessica Macaranas Video: AJ Stostrom Photography: Renee Bones, Chuck Pebenito Marketing: Michael Diaz, Alex Schutte, Mia Gresik

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