World building to
break out of the norm.
Puma Golf x Dani Dazey
Creative Direction – Art Direction – Creative Production
The Pitch
A Weekend in
Palm Springs
In Collaboration with esteemed designer Dani Dazey , We wanted to create a storybook world where PUMA meets the ladies of golf that live a life of color.
Playful spontaneity, individuality, and a whimsical sense of fun.
I concepted a bold crossover campaign to attract a new audience and position the brand as a fresh voice for female golfers. I built cross-functional alignment around the vision and partnered closely with our collaborating brand's designer from concept to launch.
Product-forward sporty moments
to maintain PUMA DNA
Tapping a New Audience
As PUMA Golf expanded into women's golf lifestyle apparel, the opportunity was to connect with an underserved audience and position the brand as a fresh, unique voice in the game.
CreditsVideo Creative/Art Direction: Jessica Macaranas Photo Creative/Art Direction: Becky Bacoka Video: Adrian Per Photography: Renee Bones, Chuck Pebenito Hair & Makeup: Ashley Fierro Styling: Liz Reem Marketing: Michael Diaz, Chris Butner, Alex Schutte, Mia Gresik